In a move to deepen its collaboration with Bad Hombre Gaming， sports betting provider Betby has introduced multiple betting brands and extended access to its sportsbook tools to all brands powered by the partnership.

Off the back of this expansion， the collaboration will now see the addition of three new brands – a move that hopes to enhance Bad Hombre Gaming's brand portfolio through the Betby sportsbook solution.

In tandem with Betby's recent launch and demonstration of its AI-based sportsbook tools in London， Bad Hombre Gaming announced plans to roll out these tools across its partner network. 

Dubbed "AI Labs" by Betby， these tools concentrate on churn and LTV (Lifetime Value) prediction， bet recommendation， risk management automation and a prompt-based BI (Business Intelligence) reporting system.

Christian Vuchev， Head of Operations at Bad Hombre Gaming， commented: “We're pleased to strengthen our longstanding collaboration with Betby by not only launching a new brand but also integrating Betby’s innovative AI Labs tools. 

“These tools will empower Bad Hombre Gaming to enhance the overall betting experiences through personalised features，Online Casino Games predicting and reducing churn rates， and identifying high-value players in a reduced timeframe." 

Chris Nicolopoulos， Betby CCO， added: “The continued partnership between Bad Hombre Gaming and Betby， marked by further brand launches and the rollout of our proprietary AI-based sportsbook tools， showcases Betby's steadfast commitment to enhancing the performance of its partners with the best solutions in the sportsbook landscape. 

“In Bad Hombre Gaming we have found a partner with whom we share common values and ambitions， and we look forward to further strengthening the relationship going forward.”